At the Company
- Cali Tanguay
- Director of Marketing and Technology
- E-Mail: firstname.lastname@example.org
Clearly Fresh® Bags Extend Storage Life of Fresh Produce by up to 50%.
New from Apio, Inc. & utilizing patented BreatheWay® technology.
GUADALUPE, CA— April 8, 2011.
Apio, Inc., a wholly owned subsidiary of Landec Corporation (LNDC) and a leading producer of fresh-cut vegetable products, today introduced Clearly Fresh® bags, a new consumer product that extends the shelf life of fresh fruits and vegetables by as much as 50 percent. Beginning April 8, 2011, the bags will be available for purchase online at www.clearlyfreshbags.com.
Based on the company’s patented BreatheWay® packaging technology, Clearly Fresh bags are clear zip-closure 1.25 gallon bags with a breathable membrane and handy write-in space for product notes. The recyclable bags work with a variety of fruits and vegetables, allowing them to naturally create their own ideal atmosphere for natural storage life extension by allowing just the right amount of oxygen in, and more carbon dioxide out. These bags are highly effective with some of the most challenging and yet popular fresh items – including; apples, asparagus, avocados, bananas, berries, broccoli, carrots, cucumbers, lettuce, mangoes, and papayas.
“Consumers are interested in buying healthy fresh produce items at the local market or farmers markets – Clearly Fresh bags will help them utilize more of what they bring home.” says Apio Director of Marketing Cali Tanguay. “Our storage solution uses the produce items own respiration to create a modified atmosphere in the bag. Thus it’s a great solution for organic or pesticide free produce as well as conventional grocery store produce.”
BreatheWay has a successful 15-year track record in the commercial shipment of fruits and vegetables. It’s used in the packaging of Eat Smart's fresh cut vegetable line nationwide, Chiquita Brands uses it for shipment of select products, and the technology has been used in research and development with the U.S. Navy for use onboard ships and to forward locations.
“Using these bags is easy. Consumers simply place individual types of produce in a bag as soon as they return from shopping, and store as usual—lettuce in the refrigerator, bananas on the counter,” says Tanguay. “The bags’ large size allows for the storage of an entire bunch of bananas or a head of lettuce with room to spare.”
A package of 10 re-useable and recyclable bags will be priced at $3.99. In the coming months, the bags will also be available at select retail grocery outlets around the country.
Apio encourages consumers to contact us via our www.clearlyfreshbags.com site with questions or to request an easy-to-follow in-home comparison trial. The proof will be clear to see!
About Apio, Inc.
Apio, Inc., founded in 1979 by five growers of celery in the Santa Maria Valley in the central coastal region of California, and named “Apio” for “celery” in Spanish, is today the leader in processing and marketing fresh-cut specialty vegetables in the U.S. Headquartered in Guadalupe, California, Apio sells its specialty vegetables and party tray products under the Eat Smart® brand. Apio’s fresh-cut specialty vegetable products are unique in that they utilize the Landec Corporation BreatheWay® proprietary breathable packaging technology to extend the shelf life of specific produce. Landec Corporation (NYSE: LNDC), a polymer science and specialty materials company based in Menlo Park, California, acquired Apio in 1999. For more information about the Company visit Apio’s website at www.apioinc.com.
Clearly Fresh® Bags is a registered product of Apio, Inc. © 2010-11